Terry
Walters
I don’t just talk about reinvention after 50.
I’ve done it four times.
01 – ABOUT
About
Terry Walters has reinvented himself four times over the last two decades, and never on his own schedule.
He started in precision machining in his 20s, tolerances of ±0.0001 inch. In his late 30s, he walked away to build a full-time speaking career on word of mouth alone. 13 years, hundreds of venues, 25 states, 3 Canadian provinces.
In 2004, a phone call pulled him into caregiving during his father’s decline and passing from Parkinson’s, ALS, and Alzheimer’s. Then, 4 more family losses followed within a year. The speaking career never recovered.
At almost 50, a failed business sent him back into precision machining. This time, he became an laser programmer at a globally recognized motion-control manufacturer. He was soon writing technical documentation and creating training videos in-house too, teaching new hires the exact procedures. Then, 12+ years later, a broken promise on a job position was the last straw.
Terry had already taught himself web development, content writing, and SEO in the margins. First, he earned a diploma in counseling and then a university degree with honors, all while still working second shift.
By 63, he’d landed a fully remote position with a major web development and digital marketing company. For over 5 years he wrote 100s of technical articles and created 500+ video tutorials. At the same time, he was building Second Act Brand in his spare time.
Then, at 68, a layoff right before Christmas pushed him to launch his own web design and digital marketing consultancy too.
He and his wife have been married 50+ years. Two grown kids, one a graphic designer, university instructor, and entrepreneur, one a data analyst with over a decade in transportation and vehicle-safety research.
Terry isn’t teaching reinvention from a textbook. He’s four blindsides deep, and he’s still building. If you want the full story, it’s on Second Act Brand, in the podcast series BLINDSIDED on YouTube.
02 – SPEAKING
speaking
25
STATES
3
CANADIAN PROVINCES
2,000+
IN A ROOM
Before speaking became full-time work, Terry was still working as a Class A machinist. On weekends, he spoke at gatherings and later hosted his own radio programs. People heard him and started asking him to speak at their events. It ran entirely on word of mouth, no agent, no advertising, one event just leading to the next. In his late 30s, he spoke to groups anywhere from 50 people to crowds over 2,000, crisscrossing 25 states and 3 Canadian provinces. He wrote every talk himself and built every workshop from scratch.
03 – WEB DESIGN
Web design
FIVE YEARS WRITING & PRODUCING VIDEO FOR
Web design is still part of what Terry does, just not the main focus anymore. Fifteen-plus years of it. Five of those as a technical writer and video producer for a major web development and digital marketing companies like WPBeginner, WPForms, MonsterInsights, and OptinMonster. Hundreds of SEO-focused articles. Over 500 video tutorials. He now does web design and creates SEO and AEO (Answer Engine Optimization) optimized content for small businesses across the Southwestern Virginia region.
Clients have ranged from insurance agencies and government offices to churches and first-time entrepreneurs. One even builds AI software that reroutes raw materials to manufacturers when climate disasters or political unrest disrupt normal supply chains.
He still takes on web design clients. A handful a year, by fit, not by volume.
GET IN TOUCH
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Speaking inquiry, podcast guesting, or a web consulting request – one form, routed the right way.