T L Walters

T.L. Walters specializes in midlife career and life transitions. With years of experience, he helps clients turn midlife changes into opportunities for success and fulfillment. Terry holds a degree in Interdisciplinary Studies from Liberty University, and a diploma in Counseling where he specialized in life and career coaching and Alzheimer's care.

Budget-friendly content distribution strategies for small businesses.

How To Maximize Reach Without Maxing Out Your Budget

Content distribution strategies for small businesses on a budget include social media marketing, email newsletters, guest blogging, content syndication, and SEO. These methods can help you expand reach, drive engagement, and grow audiences with limited resources. Getting your message out into the world can feel like an uphill battle when you’re on a shoestring budget. […]

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A scenic view of the New River Valley with small businesses

Easy Guide to Small Business Branding in the NRV

Small business branding in the NRV requires a local approach that genuinely reflects our community identity. Consistent branding, engaging content, and digital optimization are the things that drive success. You’ll want to avoid generic strategies and be sure to optimize your Google Business Profiles to boost your local impact. If you’re a small business owner

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person writing content for a portfolio site

Career Change: Why You Need a Personal Brand Website

Thinking about a career change at 40+? Well, here’s what you NEED to know. If you’re 40+ and thinking about switching careers, you’re not alone. The job market in the New River Valley (NRV) is evolving, with growing opportunities in tech, healthcare, education, manufacturing, and small business entrepreneurship. But here’s the catch—simply applying for jobs

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