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Thinking about a career change at 40+? Well, here’s what you NEED to know. If you’re 40+ and thinking about switching careers, you’re not alone. The job market is evolving, with growing opportunities in tech, healthcare, education, manufacturing, and small business entrepreneurship. But here’s the catch—simply applying for jobs and updating your resume isn’t enough anymore. The professionals landing the best roles today aren’t just job seekers—they’re thought leaders. They have an online presence that speaks for them before they even walk into an interview. And one of the most powerful tools you can have? A personal brand website. Let’s break down why it’s a game-changer and how you can set one up—without needing to be a tech wizard. 🚀 I created a step-by-step video on how to make a one-page career portfolio site using WordPress at the end of this post. Check it out! Why a Personal Website Elevates Thought Leadership & Career Opportunities So, the bottom line is a personal website isn’t just a portfolio—it’s a credibility booster, career accelerator, and an opportunity magnet. 🚀 Why a Personal Brand Website Gives You a Competitive Edge in the NRV Job Market Here’s the deal: Employers and clients Google you before they meet you. If they find nothing, you’re already at a disadvantage. If they find a strong personal brand website, you instantly stand out. A personal website helps you: What to Include in Your Personal Brand Website (Don’t Skip These!) Setting up your site doesn’t have to be overwhelming. Here’s what you need: 1. A Powerful About Page Your story matters! Employers and clients want to connect with you. Share your journey, what excites you about your field, and why you’re making a career shift. 2. Portfolio or Case Studies Show examples of your work. If you’re moving into digital marketing, highlight past campaigns. If you’re pivoting to consulting, share success stories. If you’re transitioning into manufacturing or engineering, showcase relevant projects or certifications. 3. Testimonials & Endorsements Ask past colleagues, employers, or clients to provide short, impactful testimonials. Bonus points if they’re from respected NRV companies. 4. SEO-Optimized Blog Write about industry trends, challenges, and insights. Target local keywords like: 5. Clear Contact Info & Call-to-Action (CTA) Make it easy for potential employers or clients to reach you. A simple “Let’s Connect” button with your email or LinkedIn works wonders.